The above understanding of history appears nowadays in more and more, specific areas of the discipline, replacing a traditional interpretation of history as being synonymous with the past. Business organizations also tend to see it now as a symbolic resource available for a wide variety of creative uses such as branding, strategy, and identity creation. However, CEE presents a special case in this respect, since most of the enterprises in the region experienced a discontinuity due to the socialist era and the corresponding processes of nationalization. When the Communist regimes collapsed, new capitalist companies were established, many of them on the premises of former socialist enterprises. They faced the problem of how to handle socialist heritage, which was economically and environmentally unsustainable, and often considered as an uncomfortable past. Read more: https://humaniora.ucu.edu.ua/…/call-papers-uses-past-enter…/