The UCU Lviv Business School (LvBS) is opening its fifth professional master’s program – MSc in Marketing Management! This modern European master’s program in marketing management unites the best practices of world business education and the experience of Ukrainian and international companies. For young people who want to build a career in the field of marketing and execute extraordinary projects, this is the time to apply and in October 2019 to start classes!
The MSc in Marketing Management Program of the UCU Lviv Business School (LvBS) was developed for those with bachelor’s degrees in various fields who are interested in studying marketing, and also for young marketers who are starting their careers and need systematic knowledge and practical experience. This program will be of interest to those who want to understand market trends in the area of marketing for business and during their studies create their own portfolio with implemented marketing projects and recommendations from companies after successfully-completed practicum.
Why do students choose this program?
To better understand the needs of companies and clients
To implement strategies aimed at the effectiveness of business and organizations
To create competitive brands/products and to know how to promote them with the help of marketing instruments
To execute innovate marketing projects
To confidently master instruments of digital marketing and communications
To plan and execute marketing campaigns on Facebook, Instagram, Youtube, Telegram, and Google Adwords
To have a portfolio of marketing projects implemented in practice in businesses at various levels and recommendations from companies
The benefits of the program:
A master’s education in the community of the Lviv Business School and the Ukrainian Catholic University in the unique atmosphere of European Lviv
The program offers an interactive format and unites classroom instruction with marketing projects implemented in practice.
Students have stationary instruction in the first and second semesters at UCU’s modern campus. After summer practicum in the third semester, a modular format of instruction is offered. This allows combining work and study.
The program is built so that it combines grounded systemic knowledge and experience in the practical use of instruments to implement marketing campaigns.
From the start, program participants become part of the dynamic LvBS business community. Together they will develop personally and professionally, which is a long-term investment in their future.
The best practicing marketers in Ukraine and Europe, who are now on the academic council of the MSc in Marketing Management, worked on developing the program:
Nina Mishchenko, head of the Department of Creative Marketing and Communications of the TARYAN GROUP. She worked as a journalist and editor on television and also for business publications. She was an assistant web-editor for Forbes and chief editor of the portal of the Ukrainian Association of Retailers.
Ihor Didok, marketing director of the group of companies Modern-Expo. He has 17 years of experience directing marketing in retail networks, catering companies, and also in the financial field. He headed the marketing department at companies like Sportsmeister, Puzata Khata, and Khniazha.
Ihor Blystiv, marketing director at Kormotech, graduate of the Key Executive MBA Program of the UCU Lviv Business School. He has more than 14 years of experience in marketing.
Volodymyr Melnyk, Assistant Professor of the Department of Marketing and Consumer Behavior at the Department of Business Administration at Carlos III University of Madrid. He has a PhD in Marketing and Consumer Behavior from Wageningen University (Netherlands). He has a wide instructional portfolio on the bachelor’s and master’s levels (consumer behavior, marketing, new product development, courses in strategic marketing skills, and international business marketing).
Sophia Opatska, Founding Dean and Head of the Advisory Council of the Lviv Business School, Vice-Rector for Academic Affairs of the Ukrainian Catholic University.
Themes like the following will be taught in the structure of the MSc in Marketing Management Program: Economics, Business, and Management, Data and Analytics; Managing Client Relations and Communications; Digital Marketing; Leadership, Strategy, and Ethics.
The program lasts 22 months. More details and registration on the site!