Students of the Master’s Program in Journalism and Media Communications of the Ukrainian Catholic University (UCU) conducted sociological research on the behavior of youth of the city of Lviv during the COVID-19 pandemic. On the basis of the results, they suggested ways to improve communication.
Under the direction of Prof. Viktor Susak, head of the UCU Sociology Department, the students conducted an opinion poll among youth of Lviv from 16 to 35 years old in November 2020. The subject of the research was the level to which the youth maintained the demands of the quarantine (using items of personal protection, maintaining social distancing, leisure activities, etc.) and also the level at which young people are informed and aware of dangers to them and their environment as a consequence of violating the demands of the quarantine. Taking part in the poll were 454 respondents (a quota sampling by parameters of sex and age of youth of the city of Lviv). On the basis of the data received, the researchers proposed a strategy for communications with youth in a time of limitations and uncertainty.
94.4% of respondents answered that they believe that coronavirus exists, and 85% feel there is a risk of contracting COVID-19.
At the same time, more than half of those polled entirely or to a great extent are frightened at what is happening and periodically experience stress. Approximately one-third of those polled entirely or to a great extent are depressed at what is happening; it is difficult for them to focus on performing tasks. They also agree that the pandemic has worsened their financial situation.
It is also interesting that the change of worldview that the pandemic has caused is rather positive, because it has caused a re-thinking of the values of support, trust, and faith, and led people to look for such examples around them.